I was initially a little skeptical about applying for the INSPIRE New Business of the Year award.
I spend so much time ensuring people empower wellbeing, get out of their aches and pains and perform better for longer in my business that I wasn’t sure the business side of my business was anything near as glitzy or glamorous enough to even be considered for an award. Yes, I knew that Connective Chiropractic has grown substantially this year, but I can’t deny that I suffered with a huge degree of imposter syndrome before applying for the awards.
Running through my head were questions like, “Am I able to make a Dragons’ Den style pitch about my business without seeming cheesy or unauthentic?”, “How will Connective Chiropractic compete with so many other categories of business in our region” and “How will I stand a chance if I reveal the truth that my business isn’t profitable enough so I can afford a luxury island somewhere in my spare time”.
For me, my business has always been about being authentic, helpful and realistic. And I felt that applying for a business award perhaps didn’t sit congruently with what I thought was necessary. I’m not a person that views themselves as a businessman or entrepreneur (I just do what I love, because it is worth doing). But I did know, that we had completely exceeded our growth predictions for the year and that from the number of wonderful testimonials and stories from patients that we were doing well and were becoming fast respected within our community. So, after a number of weeks of putting it off, I decided to apply. You never know if you don’t try, I reasoned.
Looking back, however, I can definitely say it was worth applying, no matter what the outcome will be next month.
Empowering Wellbeing in Basingstoke
Becoming Finalists for
2017 INSPIRE Business Awards
As a completely fresh business, the application form was a little daunting to fill out. Distilling a year and a half of late nights, early mornings, business paper work, triumph stories and patient testimonials into 250 or so words per category was certainly a challenge, especially whilst most of it was written in between patients (or on the sofa at home in pyjamas!). In the end, brief was an understatement: My dad dying (A huge challenge to my business shortly after its opening) was dealt with in 7 words and one of the key documents that underpin our clinic objectives was raised in 13 words. It was certainly jam-packed with brief soundbites of information. I was completely shocked to discover that Connective Chiropractic had been shortlisted.
It became apparent very fast that this was not a competition but a celebration of our region’s business talent and an opportunity to promote both ourselves and each other.
Being announced as a finalist for the Inspire Business Awards 2017, and knowing that there had been many worthy opponents to get even that far, was hugely humbling. To know that all the event and award sponsors had read my application and voted on it was in itself rewarding: To know that some key business people in our community had taken the time to read and find out more about my business was huge. Little businesses like mine don’t usually get an audience with representatives from a council or large firms until years of business acumen and social/business credibility are proven, so to know that key influencers know more about my business and what makes it tick was already worth the investment on time.
Members of the Connective Chiropractic Empowering Wellbeing Community in Basingstoke
Meeting the INSPIRE Business Awards Judges
Being able to audit, critically analyse, evaluate and strengthen my own knowledge of my business and business goals to prepare for the judges meetings really have helped me to refocus and refresh on my businesses wider goals. Since then, it’s been amazing how many new exciting ideas and opportunities have presented.
Promoting health and wellbeing with our Empowering Wellbeing Community.
No matter the result, we have gained significant benefit from and are so grateful to be part of this years INSPIRE Business Awards.
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Connective Chiropractic Ltd,
55 Kingsclere Road,
01256 639 452
EMPOWERING WELLBEING WITH A CONNECTIVE CHIROPRACTIC MEMBERSHIP
Registered Company (10788728) in England & Wales, Registered Address: 55 Kingsclere Road, Basingstoke, Hampshire. RG21 6XG.
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